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Our Promise

Core Values

Our Promise

We live in a time of rapid change.


We are all more connected than ever, carry a world of information in our pockets and have digital services at our disposal wherever we go. But rapid change can cause confusion and uncertainty. Who has access to your data? Who decides how you spend your time? What happens to those left behind?


At Bontouch, we create products that millions of people enjoy and rely upon. But we design them for you. Our products help you be better at the things you choose to do, rather than make decisions for you. They are mindful of your time, collect only the information that you explicitly provide and they never create value for you at the expense of others.

These are our beliefs. And our promise to you.

Why make this promise?

We believe that we have a responsibility to do good by everyone touched by our products.


This is an exciting and dynamic time when technology is reshaping society. Exciting because what we do as technology innovators matters. Dynamic because it is a new era in human society when computing and automation are changing many, if not all, aspects of life. The social contract is evolving. We see that these changes can lead to inequality but also to great things.


We see that while it is entirely possible to make something great at the expense of others, it is also possible to do better. And given that so much of people’s interaction with society today is through software, we, as builders of software used by millions, need to acknowledge that we have a role in society and a responsibility to do good. We should make a promise.

So here it is. This is our promise to our users.

Inclusion & Diversity

There are many of us on this earth. When building wonderful products for everyone, we believe that creativity and innovation are best achieved in an environment that embraces the unique perspectives and experiences of all of us. And that as an employer, it is our responsibility to continuously foster and protect such an environment.


We think that the best and most sustainable way to do this is by empowering our teams to design products that resonate regardless of background. The best products are shaped by minds that understand and appreciate the sense of belonging that this creates, and requires. We work to ensure that everything from recruitment to training and leadership contributes to that goal through our culture, our priorities, and our incentives.


To you as a member of our team, know this: our commitment to nurturing this creative environment shapes the products we create. We want every feature in all of our products to carry with it the collective wisdom of a team that reflects the world we live in. This is not merely about representation — it is about crafting experiences that are truly for everyone.

On building products for everyone

Why make this statement?

Because we think it matters.


We also share these principles to hold ourselves accountable, ensuring that they are not just words on a page but are actively reflected in our products, our design ethos, and our processes. Behind this statement is a robust framework of internal guidelines, metrics, and tools available to all of our teams. They provide concrete steps to make our aspirations practical and actionable.


Our intent for this public declaration is to serve as a guiding star, not only for our team members but also for our brand partners, and our community.

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